Books and Videos

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Author: Shawn Collins, Frank Fiore
Paperback: 352 pages
Company: Que (2001-04-21)
ISBN: 0789725258
List Price: $27.50
Amazon Price: $15.62
Used Price: $2.92

Creating a profitable commercial (.com) website is a challenging task, considering the fact that its main purpose is to succeed in getting strangers from all over the world to give you their hard-earned money.

Magic Lamp Productions' Gene Grossman started creating websites for his own video productions in 1996, and at the time of this writing (2010) has 94 of his domains hosted on servers, drawing customers from Australia to Zambia.

The main benefit of watching this program before you etch your plans in concrete is to learn from the many mistakes that Gene made... and he readily admits to making almost every one possible.

The positive suggestions he makes during this 90-minute program are all as the result of his having learned the hard way - by making the mistakes and paying for them by the increased time required and money lost in re-working the web pages.

Chapters include:
Getting on the Internet the Right Way
A Permanent email address
Six Ways to Make $ on the Internet
Getting a Good Domain Name
Selecting a Website Hosting Service
Web-hosting Company -vs- Your Own Server
Designing a Workable Commercial Site
Do's & Don'ts of Website Design
Proper Use of Meta Tags
Marketing & Search Engine Registration
Affiliate Programs
Link Exchanging
Customer Service & Fulfillment
Merchant Services (Payment Plans)
100 Website Examples

If for no other reason, this program is worth watching just for the "Do's & Don'ts" section.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

Director: Gene Grossman
DVD: NTSC
Company: Magic Lamp Productions (2010-08-06)
List Price: $34.95
Amazon Price: $34.95

Creating a profitable commercial (.com) website is a challenging task, considering the fact that its main purpose is to succeed in getting strangers from all over the world to give you their hard-earned money.

Magic Lamp Productions' Gene Grossman started creating websites for his own video productions in 1996, and at the time of this writing (2010) has 94 of his domains hosted on servers, drawing customers from Australia to Zambia.

The main benefit of watching this program before you etch your plans in concrete is to learn from the many mistakes that Gene made... and he readily admits to making almost every one possible.

The positive suggestions he makes during this 90-minute program are all as the result of his having learned the hard way - by making the mistakes and paying for them by the increased time required and money lost in re-working the web pages.

Chapters include:
Getting on the Internet the Right Way
A Permanent email address
Six Ways to Make $ on the Internet
Getting a Good Domain Name
Selecting a Website Hosting Service
Web-hosting Company -vs- Your Own Server
Designing a Workable Commercial Site
Do's & Don'ts of Website Design
Proper Use of Meta Tags
Marketing & Search Engine Registration
Affiliate Programs
Link Exchanging
Customer Service & Fulfillment
Merchant Services (Payment Plans)
100 Website Examples

If for no other reason, this program is worth watching just for the "Do's & Don'ts" section.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

Director: Gene Grossman
DVD: NTSC
Company: Magic Lamp Productions (2010-08-06)
List Price: $34.95
Amazon Price: $34.95

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Author: Jason I. Miletsky
Paperback: 644 pages
Company: Course Technology (2009-02-02)
ISBN: 1423903196
List Price: $102.95
Amazon Price: $95.06
Used Price: $63.60

The Internet Professor teaches you everything you need to know about business, research and marketing on the 'net. This is a must-have tool for anyone considering launching their own business in cyberspace.

VHS Tape: Color, NTSC
Company: The Internet Toolbox Company
List Price:
Amazon Price: